Where are We Headed? IAC 2014 theme of the day.

As the International AIDS Conference wraps up in Melbourne, Australia we are asked to ponder “Where are we headed?” Our CBA Specialists shine some light on where they believe the HIV field is moving henceforth… Use the comments section below to let us know where YOU think the HIV/AIDS field is going to!

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Stepping Up the Pace: IAC 2014 theme of the day.

In-Home HIV Test and an HIV Free Generation

Today’s theme at the IAC2014 is “Stepping up the Pace.” This theme seems to me like the perfect call to action that we all should heed to. The new biomedical interventions like PrEP and treatment as prevention have been making headlines all over the world. There is no denying that the science community has been active doing their share of the bargain. What about us, the general community? Continue reading

My First Step in “Stepping up the Pace”

When recently asked what we can do to step up the pace in our efforts to end the AIDS epidemic, I was instantly reminded of a recent email from the Student Global AIDS Campaign (SGAC). The email was urging us, as constituents, to plead with the senate and foreign operation subcommittee to move the $300 million dollars that are unable to be appropriated to the Global AIDS Fund into the President’s Emergency Plan For AIDS Relief (PEPFAR). Continue reading

Photo Credit: Rod Spark

Does Twitter Matter When it comes to a Reaching a World Without HIV/AIDS?

Highlights from the HEARD Institute presentation at the International AIDS Conference in Melbourne

Ask anyone on the street – is social media changing our world? Indefinitely you will hear how Facebook and Twitter are both bringing people closer together and ripping the fabric of our world apart.  Researchers are using social media more and more to understand more about us as humans and how our online environment impacts us to predicting elections and flu outbreaks. Continue reading

The Unexpected in Social Marketing Campaign Billboards

The Unexpected in Social Marketing Campaign Billboards

 

 

Social marketing campaigns are meant to grab your attention, increase your awareness of a particular issue and move you towards some action. All presumably for the greater good, your health or your community’s health.  Of course, this is a rather simplified definition of social marketing. It is precisely 217 characters-well within the confines of two tweets.  That’s how we roll these days of short attention span and twitter fingers.

 

There are many facets to developing a special marketing campaign. There is formative assessment to check in on the pulse of the community. There is testing and honing of messaging. There is evaluation. There is in particular the need to understand how people process information and how they are moved from one act to another. Again, this is overly simplified. If you like a longer overview, here is a nice article on social marketing.

 

One thing that can work for social marketing techniques is the unexpected. By that I mean something that jars you out of a sleepy contemplation to increase awareness of the campaign.

 

Check out this billboard I came across while criss-crossing the state of Louisiana.  Does it grab you? Was it unexpected?

eyeballs better

 

 

Post and photo by Miriam Y. Vega