In recent research, data has shown that obesity and nutrition are one of the top health concerns for Latinos. Latinos do have high rates of heart disease and diabetes. In particular, the high incidence rates of type II diabestes in children has been alarming.
In our travels for our Deep South program, we came across this social marketing campaign in North Carolina.
It is meant to get Latinos out hiking and getting fit and it is in Spanish!
The campaign is titled: De tu Casa Al Bosque. From your home to the Forest.
What do you all think about this campaign and how to mobilize a community to the great outdoors?
Photo by Miriam Y. Vega, PhD